Loyalty (忠诚, 忠誠心, 충의)

Loyalty- one of the most cherished values in our society, often preached but executed less, it's the idea of staying true to something or someone, or in the business world, it means keeping a customer for life and not having them go to a competitor. A truly sacred idea for big corporations, as loyalty means a steady cash flow, like signing someone up for a subscription or getting them to apply for a credit card. It's why Costco makes so much money every year and will keep having me back as a customer: loyalty, and the promise of $1.50 hot dog combo and $1.99 pizzas. It's also why MJ books Delta almost every time she flies, avoiding all other airlines if she can help it, and why she just scored one of the best things airline loyalty can get you: business class international flight. Ahh the Holy Grail of travel that I have yet to experience. I imagine it's like getting into the VIP club or being the guest of honor, or how you're treated on your wedding day.....except better. The flight attendants raise a curtain for you as you enter, they write a handwritten note to you wishing you the best of luck, the drinks come often and abundantly, the snacks are healthy and desirable. And the best thing of it all.......the ability to lie down and sleep on the plane over a long transocean flight. One day, if I'm feeling really good about myself and I have all my ducks in a row and my big boy pants on, I might book a flight like that for myself. But for now MJ has gotten it, mostly from her undying loyalty towards Delta Airlines. May they keep rewarding her and keep buying Airbus planes, because Boeing planes are the ones that are having some major issues recently. I consider myself loyal in the ways that really matter, like to family and close friends, but in terms of business I am NOT loyal at all. Whatever is convenient at the time, at the location where I am, is good for me. I will take the cheapest flight or cheapest option that I can get at all times (except Spirit and Frontier) and will always give something new a shot, until it screws me. That's why I tried this new airline called Breeze (from the same people that gave us JetBlue) from Huntsville to L.A. recently, because (you guessed it) it was the cheapest option and the most direct option (Delta only had flights back to Atlanta then to L.A., which for anyone who knows geography, that's going backwards east first and then doing a U-turn and going west. I don't like that; I never doubling back like that and will break loyalty to avoid that. Breeze....is totally fine, happy to report. Everything operated as expected, I was offered an exorbitantly expensive $4 for a Spindrift sparking water that I could get at home for a unit price about $0.25, so I refused and just got regular water, which was still $0 (at some point I feel like this might change, and at some point I feel like airlines will start charging tip for their flight attendants, I just have a feeling) but otherwise I was not charged a fee for my "laptop bag" that I brought with me, no surprise charges, the flight took off on time and landed on time, and I even accessed Wifi for $8 to summon some trivia study materials while on the plane. My thing is, I'm not the biggest fan of unpredictability, but taking a chance on something also brings me unexpected joy sometimes that I somehow got a good deal out of it, maybe the gambler's mentality of trying something new and adventuring out into the unknown. When I stop on a long road trip to get gas, I don't really care if it's a Mobile, Chevron, Speedway, 76, Shell, Sheetz, whatever is pumping out unleaded fuel, I will get, preferably the cheapest option available. I am definitely not the type of person corporate executives are targeting when they send out loyalty plans and subscription models; I am very very fickle about what I buy (if anything) and have walked out of line at a Subway before when the line was longer than I wanted it to be (one person). This kind of "whatever works" approach has probably saved me a lot of money over the years and given me a lot of shall we say "different" experiences as a customer (I was once stuck in Durham, NC for the whole night waiting for a Greyhound bus that never came, and I had to book a 5AM flight instead), and it has also made me not ever get close to anything MJ can do with her loyalty points on airlines, I've always been her guest at airline lounges, the riffraff from "Group 6" boarding zone who somehow is with the Silver Medallion Gold Star status that MJ has. I don't need to be loyal to Delta; I just need to be loyal to MJ.